What should I order at General Merchants?
General Merchants
Huevos Rotos
Mentioned multiple times as a fantastic, filling, and memorable dish with flavorful chorizo, making it one of the best brunch items at the restaurant.
Poached Eggs with Sourdough Bread and Hash Browns
Recommended for its amazing taste, combining classic breakfast elements with well-prepared hash browns, enjoyed alongside tasty flat white coffee.
Chicken and Waffles
Noted as a must-try dish along with hash browns and soup, highlighted for its deliciousness and uniqueness on the brunch menu.
Baked Beans Dish
Described as addictive and prompting repeat visits, indicating it is a standout item loved by customers.
Potato Dish
Praised as amazing and worthy of a return visit, suggesting great flavor and quality.
General Brunch
Liked for its tasty combination and paired well with lovely coffee, representing a solid choice for a full brunch experience.
Avocado Breakfast (Avo Brekkie)
Highlighted as one of the best brunch options with fresh and delicious flavors.
Best Burger
Called the best burger ever had by one reviewer, appreciated for its reasonable price and friendly service.
Hours
| Monday | 8 AM to 5 PM |
|---|---|
| Tuesday | 8 AM to 5 PM |
| Wednesday | 8 AM to 5 PM |
| Thursday | 8 AM to 11 PM |
| Friday | 8 AM to 11 PM |
| Saturday | 8 AM to 11 PM |
| Sunday | 9 AM to 5 PM |
About General Merchants
General Merchants is a cafe, breakfast restaurant, and coffee store in Belfast, Northern Ireland. It serves breakfast, brunch, lunch, dinner, and dessert, with offerings that include coffee, small plates, healthy options, vegan and vegetarian options, cocktails, beer, and wine. Reviewers consistently praise the friendly staff, the coffee, and the breakfast dishes, especially huevos rotos, poached eggs, and hash browns. The atmosphere is described as casual, cozy, and trendy, with outdoor seating and table service.
Amenities & services
Service options
- Outdoor seating
- Onsite services
- Takeout
- Dine-in
Highlights
- Great coffee
- Great dessert
- Great tea selection
- Great wine list
Popular for
- Breakfast
- Lunch
- Dinner
- Solo dining
- Good for working on laptop
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Alcohol
- Beer
- Cocktails
- Coffee
- Free water refills
- Hard liquor
- Healthy options
- Late-night food
- Organic dishes
- Prepared foods
- Quick bite
- Small plates
- Vegan options
- Vegetarian options
- Wine
Dining options
- Breakfast
- Brunch
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
- Wi-Fi
- Free Wi-Fi
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- College students
- Family-friendly
- Groups
- LGBTQ+ friendly
- Tourists
- Transgender safespace
Planning
- Brunch reservations recommended
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
- High chairs
- Kids' menu
Parking
- Free street parking
- Usually somewhat difficult to find a space
Pets
- Dogs allowed outside
Frequently asked questions
What is General Merchants known for?
General Merchants is best known for its breakfast and brunch plates, especially huevos rotos, which reviewers call filling, memorable, and high quality. People also praise the coffee, including flat whites, along with consistently friendly service.
What is the atmosphere like at General Merchants?
The cafe is described as cozy, casual, and trendy, with plants, wooden seating, gentle music, and a relaxed but sometimes busy brunch room. It suits solo diners, groups, and people working on a laptop, though some reviews note it can feel loud or rushed during peak times.
Is General Merchants good value, and what is the price range?
The price range is £10 to 20, and reviewers describe the menu as reasonable for the quality and portion size. Comments mention generous servings, speedy service, and food and coffee that feel worth the wait when it is busy.
When is the best time to visit General Merchants?
Weekends can get extremely busy, so reviewers suggest going early if you want to avoid a wait. Some also note that the room can feel dark and that window seats are better for smaller parties, especially during busier periods.
Is parking available at General Merchants?
Yes. Free street parking, Usually somewhat difficult to find a space is available.
Does General Merchants have vegetarian options?
Yes, General Merchants offers vegan options.
Is General Merchants kid-friendly?
Yes, General Merchants is good for kids.
Restaurants like General Merchants in Belfast
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