What should I order at maimai（元祖 直島バーガー）?
maimai（元祖 直島バーガー）
Fish Burger
The fish burger is highly praised across multiple reviews for being fresh, delicious, perfectly fried without greasiness, and served with soft bread and flavorful tartar sauce. Many reviewers called it one of the best fish burgers they've ever had, often highlighting its crispiness and fresh fish.
Hash Brown
The hash brown, often served alongside the fish burger especially in the 'mai mai set', is frequently recommended and described as crispy and one of the best hash browns reviewers have tasted. It complements the fish burger well and is noted for not being greasy.
Fish Burger with Avocado
Several reviews specifically recommend the fish burger with avocado as a tasty variation, indicating it adds extra flavor and enjoyment to the classic fish burger.
Local Craft Beer / Naoshima Beer
The local craft beers, including Naoshima beer, are repeatedly mentioned as excellent and refreshing accompaniments to the fish burger, especially appreciated on hot days.
Hours
| Monday | Closed |
|---|---|
| Tuesday | 11 AM to 4 PM |
| Wednesday | 11 AM to 4 PM |
| Thursday | 11 AM to 4 PM |
| Friday | 11 AM to 4 PM |
| Saturday | 11 AM to 4 PM |
| Sunday | 11 AM to 4 PM |
About maimai（元祖 直島バーガー）
maimai（元祖 直島バーガー） is a hamburger restaurant and cafe in Naoshima, Kagawa District, Kagawa. It is best known for its fish burger, which reviewers repeatedly describe as fresh, crisp, and not greasy, often paired with tartar sauce and hash brown. The restaurant has a casual, trendy atmosphere with outdoor seating and is popular with tourists, groups, and solo diners. Reviewers also consistently praise the friendly staff, quiet relaxing setting, and the value of the set meal around ¥1,200 to ¥1,900.
Amenities & services
Service options
- Outdoor seating
- Onsite services
- Takeout
- Dine-in
Highlights
- Great coffee
Popular for
- Lunch
- Dinner
- Solo dining
Offerings
- Alcohol
- Beer
- Coffee
- Quick bite
Dining options
- Brunch
- Lunch
- Dinner
- Dessert
- Seating
Atmosphere
- Casual
- Trendy
Crowd
- College students
- Groups
- Tourists
Payments
- Cash-only
Frequently asked questions
What is maimai（元祖 直島バーガー） known for?
It is known for its fish burger, especially the Naoshima burger style served with tartar sauce and often a hash brown on the side. Reviewers say the fish is fresh, the coating is light and crisp, and the burger feels satisfying without being greasy.
What dishes are most recommended at maimai（元祖 直島バーガー）?
The most recommended items are the fish burger, the mai mai set with burger, drink, and hash brown, and the hash brown itself. Reviewers also mention the tartar sauce, avocado topping, cold draft beer, and lemonade as good matches for the burger.
What is the atmosphere like at maimai（元祖 直島バーガー）?
The atmosphere is casual and trendy, with a quiet, peaceful feel that works well for lunch breaks and solo dining. Reviewers mention the terrace seating, relaxing music, and a small quirky shack-like setting that suits tourists and groups stopping on Naoshima.
Is maimai（元祖 直島バーガー） good value, and what is the price range?
The price range is ¥1,000 to ¥2,000, and reviewers describe it as not cheap but not expensive either. The mai mai set, which includes a burger, drink, and hash brown for about ¥1,200 to ¥1,900, is often mentioned as a solid value for a fresh island meal.
When is the best time to visit maimai（元祖 直島バーガー）?
Lunch is the most commonly recommended time, especially on a nice day when you can sit on the terrace. Reviewers also note that it can be quiet yet still see some tourist foot traffic, so it works well as a relaxed stop during a Naoshima day trip.
Restaurants like maimai（元祖 直島バーガー） in Naoshima
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