What should I order at THIS IS B?
THIS IS B
Double Cheeseburger
Mentioned several times as amazing and packed with flavor, with reviewers highlighting its huge portion size and satisfying taste. It’s one of the clearest repeat favorites in the reviews.
Wagyu Wasabi Burger
Recommended for its distinctive flavor combination, with reviewers noting the wagyu beef comes through clearly and the wasabi/onion notes add character. It was singled out as a standout dish.
Garlic Prawns
Called an absolute standout and later praised again in a dinner order, suggesting it’s a memorable and well-liked dish. Reviewers seem to value its strong flavor and quality.
French Fries
Often ordered as a side and consistently mentioned positively, including truffle French fries that were noted for their truffle flavor. They’re a reliable accompaniment to the burgers and steak.
Veggie Burger
Specifically praised for being made fresh, with a toasted brioche bun and fresh vegetables. It stands out as a well-executed vegetarian option.
Tomato Pasta
Surprisingly recommended for being light yet flavorful, with a good balance of tomato and olive oil. It was mentioned as better than expected.
Venison
Described as very soft and served with a nice romesco sauce, making it a notable non-burger option for diners looking for something different.
Steak
The local steak dish was praised for being beautifully cooked, very tender, and perfectly pink, making it a strong recommendation for meat lovers.
Hours
| Monday | 12 to 3 PM, 6 to 11 PM |
|---|---|
| Tuesday | 12 to 3 PM, 6 to 11 PM |
| Wednesday | 12 to 3 PM, 6 to 11 PM |
| Thursday | 12 to 3 PM, 6 to 11 PM |
| Friday | 12 to 2 PM, 5 to 11 PM |
| Saturday | 12 to 11 PM |
| Sunday | 12 to 11 PM |
About THIS IS B
THIS IS B is a Western restaurant, cafe, coffee store, and New American restaurant in Matsumoto, Nagano. Reviewers consistently praise the burgers, especially the double cheeseburger, wagyu wasabi burger, and classic cheeseburger, along with friendly English-conversant staff. The space is described as casual, cozy, and trendy, with a bar, cocktails, beer, and table service. It is popular for lunch, dinner, and solo dining, and dinner reservations are recommended.
Amenities & services
From the business
- Identifies as women-owned
Service options
- Curbside pickup
- Onsite services
- Takeout
- Dine-in
Highlights
- All you can drink
- Great beer selection
- Great cocktails
Popular for
- Lunch
- Dinner
- Solo dining
Offerings
- Alcohol
- Beer
- Cocktails
- Coffee
- Happy hour drinks
- Hard liquor
- Late-night food
- Quick bite
- Small plates
- Wine
Dining options
- Lunch
- Dinner
- Counter service
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
- Smoke-free place
- Wi-Fi
- Free Wi-Fi
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Family-friendly
- Groups
- LGBTQ+ friendly
- Transgender safespace
Planning
- Dinner reservations recommended
- Accepts reservations
Payments
- au PAY
- Credit cards
- dBarai
- Debit cards
- NFC mobile payments
- PayPay
- Rakuten Pay
- Transit IC cards
- V-Money
- Credit cards
Parking
- Paid parking lot
Frequently asked questions
What is THIS IS B known for?
It is best known for burgers, especially the double cheeseburger and wagyu wasabi burger, which reviewers call flavorful, juicy, and generously portioned. People also mention good side dishes like truffle fries and garlic prawns, making it a strong Western-style stop near Matsumoto Station.
What dishes are most recommended at THIS IS B?
The most frequently recommended items are the double cheeseburger, cheese burger, wagyu wasabi burger, garlic prawns, and truffle French fries. Reviewers also mention the Caesar salad with poached egg, venison with romesco sauce, and tomato pasta as solid choices.
What is the atmosphere like at THIS IS B?
The atmosphere is described as casual, cozy, and trendy, with an eclectic and stylish diner feel. Reviewers say it works well for groups, couples, and solo diners, and many note the friendly, English-speaking staff and bar seating.
Is THIS IS B good value, and what does it cost?
The price range is ¥2,000–3,000, and many reviewers feel the large portions and strong flavor make it worth the cost. A few mention a 550 yen cover charge that includes a small appetizer, so the final bill can be a bit higher than the menu price alone.
Do I need a reservation or should I plan ahead for dinner at THIS IS B?
Dinner reservations are recommended, and the restaurant accepts reservations. Reviewers also mention it can be a great find near Matsumoto Station, so planning ahead is useful if you want an easier dinner visit.
Is parking available at THIS IS B?
Yes. Paid parking lot is available.
Restaurants like THIS IS B in Matsumoto
Why use AI food recommendations?
Skip the Menu
No need to trust waiters or get overwhelmed by the menu
Explained Choices
Provides context and explanations for why each dish is recommended
Find things to do & top restaurants in any city